6.2. Surveys and Questionnaires

Try these first

1. 1.

   What is a survey?

   Hint

   Think about how information is gathered from many people.

2. 2.

   Name one advantage of using surveys.

   Hint

   Consider why businesses prefer to use surveys.

3. 3.

   What type of questions allows respondents to answer in their own words?

   • Closed-ended
   • Open-ended
   • Multiple choice

   Hint

   Think about flexibility in responses.

4. 4.

   Surveys are generally less expensive than which other techniques?

   • True
   • False

   Hint

   Consider the resources needed for different data collection methods.

5. 5.

   Create a comprehensive survey aimed at assessing customer satisfaction for a new product launch. Outline the methodology for administering this survey.

   Hint

   Think about the type of data you want to collect and how best to get it.

6. 6.

   Analyze the potential challenges of low response rates and outline strategies to enhance participation in surveys.

   Hint

   Consider what motivates stakeholders to engage in feedback.