8.1 - INTRODUCTION
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Practice Questions
Test your understanding with targeted questions
What is primary data?
💡 Hint: Think about data that you gather yourself.
Name one advantage of using secondary data.
💡 Hint: Consider the difference in research costs and time.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary purpose of a target group in research?
💡 Hint: Think about the goal of understanding specific consumer needs.
True or False: Secondary data collection is always more preferred than primary.
💡 Hint: Recall which data fits better for precise research questions.
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Challenge Problems
Push your limits with advanced challenges
You are tasked to determine the awareness of local laws among teenagers. Outline a project proposal including problem definition, target group, and data collection methods.
💡 Hint: Consider the types of questions that would best uncover their awareness levels.
Analyze how using secondary data could lead to flawed conclusions in a project studying consumer behavior.
💡 Hint: Think about how market trends change over time and how that affects relevance.
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Reference links
Supplementary resources to enhance your learning experience.