17.7 - Case Study 5: Sentiment Analysis for Brand Monitoring
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Practice Questions
Test your understanding with targeted questions
What is sentiment analysis?
💡 Hint: Think about customer feedback.
Name one platform used for data in this case study.
💡 Hint: Where do customers frequently interact?
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary goal of sentiment analysis in this case study?
💡 Hint: Consider what understanding customer feedback would help achieve.
BERT is primarily used for what in this case study?
💡 Hint: Remember our discussions on model selection.
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Challenge Problems
Push your limits with advanced challenges
Given a flow of comments about a brand, how would you successfully categorize sentiments using the BERT model? Outline the steps you would take.
💡 Hint: Think about the systematic approach from raw data to analysis.
Discuss how rapidly changing social media trends could affect sentiment analysis results, and propose solutions to mitigate these issues.
💡 Hint: Consider how trends influence language and expressions among users.
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