4.8 - Chapter Summary
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Practice Questions
Test your understanding with targeted questions
What does CRO stand for?
💡 Hint: It's the aim of increasing the percentage of visitors converting.
Name one element of a landing page that can be optimized.
💡 Hint: Think of what might encourage user action.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is CRO aimed at improving?
💡 Hint: Think about what happens after someone visits a site.
True or False: A/B testing can only be used to change the color of a button.
💡 Hint: Consider other elements that might be tested.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Given a website with a high bounce rate, outline a strategy to improve its conversion rate.
💡 Hint: Focus on reducing friction and enhancing user engagement.
Develop a hypothesis for why a particular CTA is underperforming and propose a test plan.
💡 Hint: Consider both visual and textual aspects of the CTA.
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