Practice Chapter Summary - 4.8 | Conversion Rate Optimization & Landing Page Design | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does CRO stand for?

💡 Hint: It's the aim of increasing the percentage of visitors converting.

Question 2

Easy

Name one element of a landing page that can be optimized.

💡 Hint: Think of what might encourage user action.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is CRO aimed at improving?

  • Traffic
  • Conversion Rates
  • Bounce Rates

💡 Hint: Think about what happens after someone visits a site.

Question 2

True or False: A/B testing can only be used to change the color of a button.

  • True
  • False

💡 Hint: Consider other elements that might be tested.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Given a website with a high bounce rate, outline a strategy to improve its conversion rate.

💡 Hint: Focus on reducing friction and enhancing user engagement.

Question 2

Develop a hypothesis for why a particular CTA is underperforming and propose a test plan.

💡 Hint: Consider both visual and textual aspects of the CTA.

Challenge and get performance evaluation