Practice Tools - 4.5.4 | Conversion Rate Optimization & Landing Page Design | Digital Marketing Advance
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4.5.4 - Tools

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Learning

Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What is a heatmap?

💡 Hint: Think about how colors indicate user interest.

Question 2 Easy

Define session recordings.

💡 Hint: Consider what a video of user actions would provide.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What does a heatmap indicate?

Where users click
Where users came from
Users’ age demographics

💡 Hint: Think about where attention is drawn on a page.

Question 2

True or False: Session recordings can help identify user pain points.

True
False

💡 Hint: Consider what kind of data you can gather from observing users.

2 more questions available

Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Design a strategy using heatmaps, session recordings, and funnel analytics to improve a landing page's conversion rates. Describe the steps you would take and the tools you would implement.

💡 Hint: Consider how each tool can complement the others.

Challenge 2 Hard

You notice a significant drop-off in the early stages of your conversion funnel. Describe how you would use session recordings to identify the issues causing this drop-off.

💡 Hint: Think about common user behaviors that might indicate issues.

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