Practice Tools - 4.5.4 | Conversion Rate Optimization & Landing Page Design | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is a heatmap?

💡 Hint: Think about how colors indicate user interest.

Question 2

Easy

Define session recordings.

💡 Hint: Consider what a video of user actions would provide.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does a heatmap indicate?

  • Where users click
  • Where users came from
  • Users’ age demographics

💡 Hint: Think about where attention is drawn on a page.

Question 2

True or False: Session recordings can help identify user pain points.

  • True
  • False

💡 Hint: Consider what kind of data you can gather from observing users.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Design a strategy using heatmaps, session recordings, and funnel analytics to improve a landing page's conversion rates. Describe the steps you would take and the tools you would implement.

💡 Hint: Consider how each tool can complement the others.

Question 2

You notice a significant drop-off in the early stages of your conversion funnel. Describe how you would use session recordings to identify the issues causing this drop-off.

💡 Hint: Think about common user behaviors that might indicate issues.

Challenge and get performance evaluation