4.3.3 - Urgency & Scarcity
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Practice Questions
Test your understanding with targeted questions
What does urgency mean in a marketing context?
💡 Hint: Think about time-sensitive promotions.
Give an example of scarcity in marketing.
💡 Hint: Consider how products are advertised.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary effect of urgency on consumer behavior?
💡 Hint: Focus on how urgency impacts timing.
True or False: Scarcity always leads to higher prices.
💡 Hint: Remember that scarcity influences desirability, not necessarily cost.
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Challenge Problems
Push your limits with advanced challenges
Create a mock advertisement that combines urgency and scarcity. Describe how it would influence potential customers.
💡 Hint: Think about how both triggers can be visually represented.
Analyze an existing e-commerce website's use of urgency and scarcity. Provide recommendations for improvement.
💡 Hint: Consider user experience and visual engagement.
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