2.1 - Define goals
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Practice Questions
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What is the purpose of setting goals in influencer campaigns?
💡 Hint: Think about what is achieved through clear targets.
What does CTA stand for?
💡 Hint: What is something marketers ask consumers to do?
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is one primary goal of influencer marketing?
💡 Hint: Think about how brands become known.
True or False: Content generation can be a goal for influencer campaigns.
💡 Hint: Consider if influencers create content.
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Challenge Problems
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Design a comprehensive campaign strategy for a new product launch. Include specific goals, a campaign brief outline, and methods of tracking performance.
💡 Hint: Think about all elements that need to work together.
Identify potential pitfalls in influencer marketing if goals are vague or poorly defined. Provide at least three examples.
💡 Hint: Consider how clarity helps in collaborations.
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