Practice Metrics - 3.1 | Influencer & Affiliate Marketing Strategy | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does 'Reach' measure in influencer marketing?

πŸ’‘ Hint: Think about visibility.

Question 2

Easy

Define 'Engagement Rate.'

πŸ’‘ Hint: It involves likes and comments.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does Reach measure?

  • Unique users who view content
  • Total views
  • Total interactions

πŸ’‘ Hint: Consider who sees the marketing.

Question 2

True or False: Engagement Rate is only based on likes.

  • True
  • False

πŸ’‘ Hint: Think about all interactions.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Develop a comprehensive plan for tracking an influencer's campaign, including all relevant metrics you'd use. Explain your rationale.

πŸ’‘ Hint: Consider what you want to achieve from the campaign.

Question 2

You find that your Cost Per Engagement is higher than industry standards. What strategies you can employ to reduce it?

πŸ’‘ Hint: Evaluate your current targeting and content strategy.

Challenge and get performance evaluation