3.1 - Metrics
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Practice Questions
Test your understanding with targeted questions
What does 'Reach' measure in influencer marketing?
💡 Hint: Think about visibility.
Define 'Engagement Rate.'
💡 Hint: It involves likes and comments.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does Reach measure?
💡 Hint: Consider who sees the marketing.
True or False: Engagement Rate is only based on likes.
💡 Hint: Think about all interactions.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Develop a comprehensive plan for tracking an influencer's campaign, including all relevant metrics you'd use. Explain your rationale.
💡 Hint: Consider what you want to achieve from the campaign.
You find that your Cost Per Engagement is higher than industry standards. What strategies you can employ to reduce it?
💡 Hint: Evaluate your current targeting and content strategy.
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