3 - Retention & Engagement Tactics
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Practice Questions
Test your understanding with targeted questions
Define a hook in the context of video marketing.
💡 Hint: Think about what engages you when you first watch a video.
What is a CTA, and why is it important?
💡 Hint: Consider actions like liking a video or subscribing.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary purpose of a hook in a video?
💡 Hint: Remember what grabs your attention immediately.
True or False: Calls-to-action should only be placed at the end of videos.
💡 Hint: Think about when you are most engaged with the content.
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Challenge Problems
Push your limits with advanced challenges
Design a video that incorporates three different hooks you could use to capture an audience's attention. Justify your design choices.
💡 Hint: Think about what has captivated you in other videos.
Critique an existing video. Discuss how its use of CTAs, hooks, and pattern interrupts could be enhanced.
💡 Hint: Look for gaps in engagement where viewers might lose interest.
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Reference links
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