1.4. Continued Challenges in Measuring Risk

Try these first

1. 1.

   What is objective risk?

   Hint

   Think about risks that can be quantified.

2. 2.

   Give an example of subjective risk.

   Hint

   Consider personal feelings about safety.

3. 3.

   What is objective risk?

   • A subjective perception
   • Can be measured scientifically
   • Not measurable

   Hint

   Recall Lord Kelvin's quote about measurement.

4. 4.

   True or False: Subjective risk is based solely on statistical data.

   • True
   • False

   Hint

   Think about how people might feel about risks differently.

5. 5.

   You are tasked with developing a safety campaign for a railway track with high accident rates. Describe how you would approach measuring the risk and addressing public perception.

   Hint

   Think about the balance between data and public understanding.

6. 6.

   Design a study that seeks to compare perceived risks of different transportation methods (e.g., public transport, biking, driving) against actual safety measures. What methods would you use?

   Hint

   Consider utilizing data visualization to present comparisons effectively.