1. Measuring Risk

Try these first

1. 1.

   Define objective measurable risk.

   Hint

   Think about how statistics are used in measuring accidents.

2. 2.

   What is subjective perceived risk?

   Hint

   How do personal beliefs shape our perceptions of safety?

3. 3.

   What is objective measurable risk based on?

   • Personal beliefs
   • Statistical data
   • Cultural norms

   Hint

   Think about what kind of information can be counted.

4. 4.

   True or False: Subjective perceived risk can be quantified easily.

   • True
   • False

   Hint

   Consider how feelings might not fit into data.

5. 5.

   Consider a community that feels anxious about using a particular public transportation route, even though statistics show it’s the safest. How can city planners address this subjective risk using data?

   Hint

   Think about how effective communication strategies can alter perceptions.

6. 6.

   Evaluate the effectiveness of using solely statistical data to measure risk without addressing public perception. What are potential drawbacks?

   Hint

   Consider how people can feel differently about numbers without the right context.