1.1. Core Idea of Advertisements

Try these first

1. 1.

   What is a fear appeal?

   Hint

   Think about advertising that makes you feel scared.

2. 2.

   Why is it important to give actionable advice in advertisements?

   Hint

   Consider how fear might leave someone feeling without direction.

3. 3.

   What is the goal of fear-based advertisements?

   • To entertain audiences
   • To increase fear and risk perception
   • To provide factual information only

   Hint

   Consider the emotional impact of advertisements.

4. 4.

   True or False: Increasing fear alone is sufficient for changing behavior.

   • True
   • False

   Hint

   What role do solutions play alongside fear?

5. 5.

   Design an advertisement campaign that effectively uses fear while providing practical steps for families to prepare for natural disasters.

   Hint

   Think about balancing emotion with empowerment.

6. 6.

   Analyze the effectiveness of a health advertisement that uses fear about smoking. Suggest improvements.

   Hint

   Consider the overall message and response of the audience.