1.2. Degree Centrality and Opinion Leadership

Try these first

1. 1.

   What is degree centrality?

   Hint

   Think about the connections in a social network.

2. 2.

   What percentage of the early adopters was mentioned?

   Hint

   Look for the initial number given in the discussion.

3. 3.

   What is degree centrality?

   • A measure of speed
   • A measure of connections
   • A measure of color

   Hint

   Focus on what defines a network connection.

4. 4.

   True or False: Opinion leaders are typically the last individuals to adopt new ideas.

   • True
   • False

   Hint

   Think about when they adopt innovations.

5. 5.

   Develop a strategy for a new product launch utilizing opinion leadership principles. How would you identify and leverage early adopters?

   Hint

   Consider socio-economic factors and media channels.

6. 6.

   Analyze the implications of low degree centrality in a social network and its effects on opinion leadership.

   Hint

   Think about how limited reach affects leadership.