1.1. Early Adopters and Their Influence

Try these first

1. 1.

   Define the term 'early adopters'.

   Hint

   Think about the first person you know to buy a new gadget.

2. 2.

   What is degree centrality?

   Hint

   Consider the number of friends you have on social media.

3. 3.

   What percentage of the population do early adopters represent?

   • 7.4%
   • 16.8%
   • 2.7%

   Hint

   Recall the introduction where adoption percentages were discussed.

4. 4.

   True or False: Degree centrality measures how influential an individual is by their number of connections.

   • True
   • False

   Hint

   Think about a social media influencer and their followers.

5. 5.

   Propose a marketing strategy that leverages early adopters to promote a new tech product. Discuss the potential impacts on market penetration.

   Hint

   Consider how influencers operate in the current marketing landscape.

6. 6.

   Analyze a failed product introduction and assess how a better understanding of early adopters could have changed the outcome.

   Hint

   Look for examples like Google Glass or Segway.