1.3. Communication of Risk

Try these first

1. 1.

   What does risk perception refer to?

   Hint

   Think about how individual experiences shape views on risk.

2. 2.

   Name one factor that influences risk communication.

   Hint

   Consider how culture can change how we interpret advice.

3. 3.

   What is risk perception?

   • A statistical measure
   • Subjective judgment about a risk
   • A universal truth

   Hint

   Think about how each person's background can alter their view of risk.

4. 4.

   True or False: Risk communication is only effective when it communicates statistical data.

   • True
   • False

   Hint

   Remember our discussions about cultural context.

5. 5.

   Discuss how the lack of shared meanings in risk communication can affect public response during a natural disaster.

   Hint

   Reflect on the importance of a unified community response.

6. 6.

   Assess the effectiveness of a risk communication strategy that ignores cultural differences in perceived risks.

   Hint

   Think about how individual experiences diverge from statistical realities.