2.2.2 - Audience
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Practice Questions
Test your understanding with targeted questions
List two examples of demographic characteristics.
💡 Hint: Think about what quantifiable traits describe a population.
What is the term for qualitative data about an audience?
💡 Hint: It involves values and beliefs, rather than just numbers.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the main purpose of identifying the audience in a text?
💡 Hint: Think about how knowing who you're speaking to affects your choice of words.
True or False: Secondary audiences are not important in analyzing a text.
💡 Hint: Consider the layers of influence in communication.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Design a campaign aimed at preventing youth smoking. Describe the primary and secondary audiences and how your message would change based on their characteristics.
💡 Hint: Think about the different motivations for each audience.
Assess an existing advertisement and analyze how it appeals to both primary and secondary audiences. What specific elements cater to each?
💡 Hint: Look for dual messaging strategies.
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