2.2 - Target Audience and Strategic Messaging
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is the definition of a target audience?
💡 Hint: Think about who a message is aimed at.
Describe how aesthetics can influence a media message.
💡 Hint: Consider examples of children's media.
1 more question available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does 'target audience' refer to in media?
💡 Hint: Focus on who the messages are directed towards.
True or False: Demographics include both statistical data and audience beliefs.
💡 Hint: Recall the definitions of demographics and psychographics.
Get performance evaluation
Challenge Problems
Push your limits with advanced challenges
Consider a commercial aiming to sell beauty products. Identify the target audience and discuss how the messaging might differ for an older demographic vs. a younger one.
💡 Hint: Think about which elements would resonate more with each age group.
Discuss a media example that failed to connect with its intended audience. What cultural misunderstandings contributed to its failure?
💡 Hint: Consider cultural references that might be misunderstood in different regions.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.