Unit 3: Creative Digital Storytelling/Campaign (Project 3: Digital Awareness Campaign)
The chapter focuses on the integration of digital design and narrative techniques for crafting impactful digital awareness campaigns aimed at facilitating social change. It emphasizes the importance of understanding audiences, ethical considerations, and developing a strong narrative arc. The project culminates in creating a persuasive digital solution that addresses real-world issues, blending research, design, and evaluation to affect change in perceptions and behaviors.
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Sections
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What we have learnt
- Digital storytelling combines visual elements, sound, and narrative structure to influence audiences effectively.
- Sustainable practices in digital design consider the environmental impacts of the media produced.
- The iterative design process involves research, creation, and evaluation phases to refine communication strategies.
Key Concepts
- -- Communication
- The process of conveying messages that influence perceptions and behaviors.
- -- Impact
- The significant effect that design solutions have on audiences and the world.
- -- Innovation
- Creating new and effective solutions to complex problems through creative design.
- -- Narrative
- The structure and flow of a story that drives engagement in digital media.
- -- Audience
- The intended recipients of the message, whose needs and preferences influence campaign design.
- -- Ethics
- Moral principles that guide the choices made during digital design to avoid misinformation and manipulation.
Additional Learning Materials
Supplementary resources to enhance your learning experience.