Unit 1: Introduction To Digital Design And Visual Communication (Project 1: Digital Identity Design)

This unit introduces the principles of digital design and visual communication, emphasizing the iterative design process in creating a personal digital identity.

Unit Overview

This unit explores digital design fundamentals and their application in visual communication, culminating in a personal digital identity project.

Key Concepts & Related Concepts

This section outlines the key and related concepts that form the foundation of digital identity design, emphasizing communication, aesthetics, and innovation.

Global Context: Identities And Relationships

Statement Of Inquiry

The statement emphasizes how digital design can influence identity and perceptions across a global scale.

Learning Objectives (Criterion-Specific)

This section outlines the learning objectives aligned with the IB Design criteria, focusing on developing students' design skills through inquiry, analysis, and the iterative design process.

Criterion A: Inquiring And Analysing

This section highlights the importance of understanding the problem and conducting thorough research to inform design solutions in digital identity creation.

A.i – Explain And Justify The Need For A Solution To A Problem For A Specified Client/target Audience

This section emphasizes the importance of articulating the need for a distinctive digital identity for individuals or clients, emphasizing how it aids in recognition, trust, and effective communication.

A.ii – Identify, Prioritize And Justify The Primary And Secondary Research Needed To Develop A Solution

This section discusses the essential primary and secondary research methods required for developing a robust digital identity design solution.

A.iii – Analyse Research In Order To Develop A Detailed Design Brief

This section emphasizes the synthesis of primary and secondary research to create a comprehensive design brief that forms the foundation for a digital identity project.

A.iv – Develop A Prioritized List Of Specifications For The Development Of A Solution Based On The Research

This section emphasizes the importance of generating a prioritized list of specifications to guide the development of a digital identity, ensuring clarity, focus, and alignment with research findings.

Criterion B: Developing Ideas

This section emphasizes the importance of developing design concepts from research results to align with a project's brief and specifications.

B.i – Develop A Design Brief Which Uses The Research To Justify The Areas For Exploration And The Main Requirements For The Solution

This section outlines the importance of developing a design brief that synthesizes research findings to justify exploration areas and main solution requirements in digital identity design.

B.ii – Present A Range Of Feasible Design Ideas, Using An Appropriate Medium And Clearly Annotating The Design Ideas

This section emphasizes the importance of generating a diverse range of design ideas while utilizing various mediums and providing clear annotations to articulate the reasoning behind each design choice.

B.iii – Present The Chosen Design Idea And Justify Its Selection Based On The Detailed Design Brief

This section emphasizes the importance of presenting the selected design idea and justifying its choice based on a thorough design brief.

B.iv – Develop Accurate And Appropriate Detailed Design Specifications, For The Chosen Solution

Criterion C: Creating The Solution

This section outlines the steps to create a digital identity, emphasizing a logical sequence of actions, resource justification, and technical skill application.

C.i – Construct A Logical Plan, Which Details The Sequence Of Steps To Create The Chosen Solution And Justifies The Use Of Resources

This section focuses on formulating a structured production plan for digital identity projects, emphasizing the sequence of steps, justification of resources, and the importance of time management.

C.ii – Demonstrate Excellent Technical Skills When Making The Solution

This section emphasizes the importance of proficient technical skills in using design software to create high-quality digital identities.

C.iii – Follow The Plan To Create The Solution And Record Any Changes Made To The Original Plan

This section emphasizes the importance of adhering to the production plan during the creation process of a digital identity and documenting any modifications made.

C.iv – Present The Solution As A Whole, Showing How It Satisfies The Design Brief

This section emphasizes the importance of presenting a cohesive solution that addresses the design brief, demonstrating how all elements contribute to an effective digital identity.

Criterion D: Evaluating

Criterion D focuses on evaluating the success of a digital identity project based on a defined design brief and specifications.

D.i – Design And Justify A Method For Evaluating The Success Of The Solution Against The Design Brief And Specifications

This section focuses on creating a structured evaluation method to assess the effectiveness of a digital design solution based on established criteria.

D.ii – Evaluate The Success Of The Solution Against The Design Brief And Specifications

This section emphasizes the importance of thoroughly evaluating a design solution to determine its effectiveness based on the established design brief and specifications.

D.iii – Explain How The Solution Could Be Improved, Which Could Then Inform The Modification Of The Solution

This section emphasizes the importance of reflective evaluation for improving a digital identity design.

D.iv – Explain The Impact Of The Solution On The Client/target Audience

This section emphasizes the importance of evaluating the impact of a digital identity on the target audience and the ethical considerations involved.

Introduction To Digital Design Software & Tools

This section provides an overview of essential digital design tools, differentiating between raster and vector graphics, and discusses their applications and characteristics.

Raster Vs. Vector Graphics

This section explains the fundamental differences between raster and vector graphics, highlighting their characteristics, uses, and advantages.

Basic Software Interface & Tools (Overview)

This section explores the fundamental software interfaces and tools utilized in digital design, focusing on their functionalities, differences, and applications.

File Formats For Digital Identity (Practical Application)

This section explores various digital file formats essential for creating and deploying a digital identity, focusing on their characteristics, advantages, and best applications.

Project 1: Digital Identity Design

This section outlines the key principles and processes involved in designing a digital identity, emphasizing the importance of visual communication and iterative design.

Phase 1: Inquiring & Analysing

Phase 1 focuses on students developing a comprehensive understanding of personal branding and digital identity through research, analysis, and design specification.

Phase 2: Developing Ideas

This section focuses on the ideation phase of digital design, emphasizing the importance of generating various concepts, refining them, and selecting the most effective design solutions.

Phase 3: Creating The Solution

This section outlines the process of developing a digital identity through a clearly structured production plan and the execution of design assets.

Phase 4: Evaluating

This section outlines the evaluation process for assessing the success of a digital identity solution against its design brief and specifications.

Assessment

This section details the assessment process for the Digital Identity Design project, focusing on continuous feedback, self-evaluation, and the development of a comprehensive process portfolio.

Resources

This section outlines the resources and materials necessary for students to engage in digital design and visual communication effectively.