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IB 9 Design(Digital Design)
The chapter focuses on the integration of digital design and narrative techniques for crafting impactful digital awareness campaigns aimed at facilitating social change. It emphasizes the importance of understanding audiences, ethical considerations, and developing a strong narrative arc. The project culminates in creating a persuasive digital solution that addresses real-world issues, blending research, design, and evaluation to affect change in perceptions and behaviors.
Course Chapters
Unit 1: Introduction to Digital Design and Visual Communication (Project 1: Digital Identity Design)
This unit delves into the principles and applications of digital design in visual communication, focusing on the historical evolution from traditional forms to modern digital interfaces. Students will analyze key design elements and develop their personal digital identities through a structured design process, promoting critical thinking and thoughtful articulation of design intentions. The project emphasizes research, conceptualization, and the iterative nature of design while highlighting ethical considerations in digital representation.
Unit 2: User Experience and Interactive Design (Project 2: Simple App/Website Interface Design)
This unit covers the essential principles of User Experience (UX) and User Interface (UI) design critical for creating effective digital products. It emphasizes understanding user needs, providing intuitive information structures, and designing accessible interfaces while applying practical design processes through Project 2: Simple App/Website Interface Design. Key elements include the design cycle, user research, and iterative design strategies aimed at enhancing the user experience through systematic testing and evaluation.
Unit 3: Creative Digital Storytelling/Campaign (Project 3: Digital Awareness Campaign)
The chapter focuses on the integration of digital design and narrative techniques for crafting impactful digital awareness campaigns aimed at facilitating social change. It emphasizes the importance of understanding audiences, ethical considerations, and developing a strong narrative arc. The project culminates in creating a persuasive digital solution that addresses real-world issues, blending research, design, and evaluation to affect change in perceptions and behaviors.