Practice Association Rules (13.3.2) - Advanced ML Topics & Ethical Considerations (Weeks 13)
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Association Rules

Practice - Association Rules

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Practice Questions

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Question 1 Easy

Define the term 'Association Rule'.

💡 Hint: Think about the general form of the rule.

Question 2 Easy

What does 'support' measure in association rules?

💡 Hint: Consider frequency in transactions.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What does an Association Rule indicate?

A method of storing data
A prediction of future sales
A relationship between items based on transactions

💡 Hint: Focus on the concept of 'if-then' statements.

Question 2

True or False: The consequent of an association rule is what follows after the 'then' part.

True
False

💡 Hint: Think about the structure of the statement.

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Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Given a transactional dataset, calculate the support, confidence, and lift for the rule {A}⟹{B}. If Support(A) = 0.3, Support(B) = 0.4, and Support(A U B) = 0.2, what do these metrics tell us about the relationship?

💡 Hint: Focus on understanding how each metric compares.

Challenge 2 Hard

Discuss how a company could use established association rules to inform their product marketing strategy, particularly in promoting new items?

💡 Hint: Think about how associations can influence promotional strategies.

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