Practice - Applications in AdTech, Recommender Systems
Practice Questions
Test your understanding with targeted questions
What does MAB stand for?
💡 Hint: Think about a slot machine with multiple options.
Name a use case of MAB in AdTech.
💡 Hint: Consider how ads appear on websites.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary goal of Multi-Armed Bandits in AdTech?
💡 Hint: Think about what keeps users coming back.
True or False: MAB is only useful for determining pricing strategies in AdTech.
💡 Hint: Consider the broader applications of this approach.
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Challenge Problems
Push your limits with advanced challenges
Imagine you run a digital marketing campaign with three ads showing vastly different engagement rates. Design a MAB-based strategy that lets you explore new ads while still pushing the current best performer.
💡 Hint: Consider the percentage splits for the exploration and exploitation phases.
How can a recommender system use MAB to handle seasonal changes in user preferences, like the transition from summer to winter clothing?
💡 Hint: Think about the timing of user engagement with products.
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Reference links
Supplementary resources to enhance your learning experience.