2.2. B2C (Business to Consumer)

Try these first

1. 1.

   What does B2C stand for?

   Hint

   Think about the target audience for these businesses.

2. 2.

   Give one example of a B2C project.

   Hint

   Consider services that cater directly to individual users.

3. 3.

   What does B2C stand for?

   • Business to Customer
   • Business to Consumer
   • B2B Transactions

   Hint

   Think about who the businesses are selling to.

4. 4.

   Is it true that B2C projects typically have quicker decision-making processes than B2B?

   • True
   • False

   Hint

   Consider how you make buying decisions compared to business negotiations.

5. 5.

   Assess how a high-traffic B2C website should cater to the changing needs of consumers while maintaining a scalable solution.

   Hint

   Consider how fast fashion brands adjust online offerings.

6. 6.

   Design a marketing strategy for a new B2C product launch. What elements are critical to ensure successful consumer engagement?

   Hint

   Think about how popular products create buzz through influencers and targeted advertising.