The chapter discusses the phenomenon of globalization, focusing on the role of multinational corporations (MNCs) in integrating markets and production across countries. Through examples mainly from the Indian context, it highlights how globalization has transformed consumer choices and economic practices due to advancements in technology, liberalization of trade policies, and international pressures. The chapter also examines the uneven impact of globalization on different socio-economic groups and the need for fair globalization that benefits all.