1.2 - Use content calendars for planning
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Practice Questions
Test your understanding with targeted questions
What is a content calendar?
💡 Hint: Think about its purpose in content marketing.
Name one benefit of using a content calendar.
💡 Hint: Consider how it helps in planning.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary purpose of a content calendar?
💡 Hint: Think about its main function in content marketing.
True or False: ToFu content is meant for leads that are ready to purchase.
💡 Hint: Recall what ToFu aims to achieve.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Design a content calendar for an online course launch. Identify which type of content fits into the ToFu, MoFu, and BoFu stages and provide a rationale for each choice.
💡 Hint: Think about how to attract, engage, and convert leads.
Evaluate an existing content strategy and suggest improvements using content calendars. What changes would you make to better align content with various buyer stages?
💡 Hint: Focus on filling any gaps in the flow from awareness to decision-making.
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