Advanced Content Marketing & Storytelling
Creating compelling, high-performing content is essential in marketing, involving strategic planning and storytelling. It emphasizes various formats for content creation, the importance of analytics for performance measurement, and the role of AI tools in streamlining processes. Understanding content funnels and repurposing strategies can significantly enhance outreach and engagement.
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Sections
Navigate through the learning materials and practice exercises.
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1.1Content Type Purpose
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1.3Align Content With Tofu, Mofu, And Bofu
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3.2Maintain Content Consistency
What we have learnt
- Content is a long-term brand asset when paired with strategy and storytelling.
- Storytelling makes content emotionally resonant and memorable.
- Repurposing helps scale output without reinventing each time.
- AI tools can boost efficiency without losing creativity.
- Analytics ensure ongoing content refinement and performance tracking.
Key Concepts
- -- Content Strategy
- A plan that aligns content creation and distribution with business goals and audience needs.
- -- Storytelling Frameworks
- Models like Hero’s Journey or AIDA that help structure narratives in content marketing.
- -- Content Repurposing
- The process of taking existing content and adapting it into different formats for reuse.
- -- SEO Optimization
- Techniques used to enhance content visibility and ranking in search engine results.
- -- Performance Metrics
- Key indicators, such as organic traffic and social shares, used to evaluate content effectiveness.
Additional Learning Materials
Supplementary resources to enhance your learning experience.