Digital Marketing Advance | Advanced Content Marketing & Storytelling by Diljeet Singh | Learn Smarter
K12 Students

Academics

AI-Powered learning for Grades 8–12, aligned with major Indian and international curricula.

Academics

Grades

Grade 8 Grade 9 Grade 10 Grade 11 Grade 12

Curriculum

CBSE ICSE IB
Professionals

Professional Courses

Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.

Professional Courses
Games

Interactive Games

Fun, engaging games to boost memory, math fluency, typing speed, and English skills—perfect for learners of all ages.

games
Typing
Memory
Math
English Adventures
Knowledge
Advanced Content Marketing & Storytelling

Creating compelling, high-performing content is essential in marketing, involving strategic planning and storytelling. It emphasizes various formats for content creation, the importance of analytics for performance measurement, and the role of AI tools in streamlining processes. Understanding content funnels and repurposing strategies can significantly enhance outreach and engagement.

Enroll to start learning

You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take mock test.

Sections

  • 1

    Strategic Content Planning

    This section covers the essential elements of strategic content planning, including content types, calendar usage, and alignment with the buyer’s journey.

    Learning Practice

  • 1.1

    Content Type Purpose

    Learning

  • 1.2

    Use Content Calendars For Planning

    This section explores the use of content calendars to strategically plan and align content with various sales funnel stages.

    Learning Practice

  • 1.3

    Align Content With Tofu, Mofu, And Bofu

    Learning

  • 2

    Storytelling In Content Marketing

    This section focuses on the importance of storytelling within content marketing, detailing various frameworks and emotional triggers that enhance audience engagement.

    Learning Practice

  • 2.1

    Storytelling Frameworks

    This section focuses on various storytelling frameworks that enhance content marketing effectiveness.

    Learning Practice

  • 2.2

    Emotional Triggers

    This section discusses how emotional triggers like relatability, aspiration, and urgency influence storytelling in content marketing.

    Learning Practice

  • 2.3

    Consistent Brand Tone

    This section emphasizes the importance of maintaining a consistent brand tone and voice in content marketing.

    Learning Practice

  • 2.4

    Use Of Real Stories

    This section emphasizes the importance of real stories in content marketing, illustrating how personal narratives can effectively engage audiences and enhance brand connection.

    Learning Practice

  • 3

    Content Creation & Repurposing Techniques

    This section focuses on strategies for creating and repurposing content effectively across various formats.

    Learning Practice

  • 3.1

    Format Repurpose Into

    This section focuses on techniques for repurposing content into various formats to enhance reach and effectiveness.

    Learning Practice

  • 3.2

    Maintain Content Consistency

    Learning

  • 4

    Tools For Content Production And Optimization

    This section outlines essential tools that enhance content production and optimization for effective marketing.

    Learning Practice

  • 4.1

    Tool Purpose

    This section explains various tools used in content production and optimization, highlighting their primary purposes.

    Learning Practice

  • 5

    Measuring Content Performance

    This section discusses key metrics for measuring content performance and the tools useful for tracking these metrics.

    Learning Practice

  • 5.1

    Key Metrics

    This section discusses key metrics essential for measuring the performance of content marketing efforts.

    Learning Practice

  • 5.2

    Use Of Analytics Tools

    Analytics tools help measure and optimize content performance through data collection and analysis.

    Learning Practice

  • 6

    Chapter Summary

    This chapter highlights key aspects of advanced content marketing and storytelling, emphasizing strategic planning and performance measurement.

    Learning Practice

References

Chapter 8_ Advanced Content Marketing & Storytelling.pdf

Class Notes

Memorization

What we have learnt

  • Content is a long-term bran...
  • Storytelling makes content ...
  • Repurposing helps scale out...

Final Test

Revision Tests