Practice Use of Analytics Tools - 5.2 | Advanced Content Marketing & Storytelling | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is 'time on page'?

πŸ’‘ Hint: Think about what it tells us about user engagement.

Question 2

Easy

Name one tool used for content performance measurement.

πŸ’‘ Hint: Consider tools mentioned in class.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does 'conversion rate' measure?

  • Time spent on page
  • Percentage of users taking a desired action
  • Scroll depth

πŸ’‘ Hint: Think about actions you want users to complete.

Question 2

True or False: Scroll depth provides insights on whether a user reads all of your content.

  • True
  • False

πŸ’‘ Hint: Consider what it means to 'read' content.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

You notice that a landing page has a high bounce rate; how would you use analytics tools to identify the issue?

πŸ’‘ Hint: Look into user behavior patterns on the page.

Question 2

Analyze how you would approach increasing organic traffic for an underperforming blog post using analytics.

πŸ’‘ Hint: Consider both on-page and off-page factors.

Challenge and get performance evaluation