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Marketing automation enhances efficiency and personalization at scale, while customer journey mapping aligns content and timing across multiple channels. Lead scoring and segmentation ensure message relevance, and integrated, data-driven flows increase customer lifetime value and engagement. Regular analysis and optimization are essential for improving the overall customer experience.
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Sections
Class Notes
Memorization
What we have learnt
- Marketing automation person...
- Mapping journeys helps alig...
- Scoring and segmentation en...
Final Test
Revision Tests
What we have learnt
- Marketing automation personalizes scale while improving efficiency.
- Mapping journeys helps align content, timing, and channel.
- Scoring and segmentation ensure relevant messaging.
- Integrated, data-driven flows boost lifetime value and engagement.
- Regular analysis helps optimize the full customer experience.
Key Concepts
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Term: Customer Journey
Definition: The complete path a customer takes from awareness to advocacy, highlighting key stages such as awareness, consideration, decision, loyalty, and advocacy.
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Term: Marketing Automation
Definition: The use of software and strategies to streamline marketing processes, allowing for automated workflows that engage customers efficiently across various channels.
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Term: Lead Scoring
Definition: A systematic method of ranking leads based on their engagement and readiness to purchase, using points assigned to specific actions or behaviors.
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Term: Segmentation
Definition: The process of dividing a customer or lead base into smaller, more defined groups, based on characteristics such as demographics and behavior, for more tailored marketing efforts.
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Term: Analytics
Definition: The process of collecting, analyzing, and interpreting data to measure the performance of marketing efforts and optimize future strategies.