Marketing Automation & Customer Journey Mapping
Marketing automation enhances efficiency and personalization at scale, while customer journey mapping aligns content and timing across multiple channels. Lead scoring and segmentation ensure message relevance, and integrated, data-driven flows increase customer lifetime value and engagement. Regular analysis and optimization are essential for improving the overall customer experience.
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Sections
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What we have learnt
- Marketing automation personalizes scale while improving efficiency.
- Mapping journeys helps align content, timing, and channel.
- Scoring and segmentation ensure relevant messaging.
- Integrated, data-driven flows boost lifetime value and engagement.
- Regular analysis helps optimize the full customer experience.
Key Concepts
- -- Customer Journey
- The complete path a customer takes from awareness to advocacy, highlighting key stages such as awareness, consideration, decision, loyalty, and advocacy.
- -- Marketing Automation
- The use of software and strategies to streamline marketing processes, allowing for automated workflows that engage customers efficiently across various channels.
- -- Lead Scoring
- A systematic method of ranking leads based on their engagement and readiness to purchase, using points assigned to specific actions or behaviors.
- -- Segmentation
- The process of dividing a customer or lead base into smaller, more defined groups, based on characteristics such as demographics and behavior, for more tailored marketing efforts.
- -- Analytics
- The process of collecting, analyzing, and interpreting data to measure the performance of marketing efforts and optimize future strategies.
Additional Learning Materials
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