1 - Understanding the Customer Journey
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is the first stage of the customer journey?
💡 Hint: Think about how customers first learn about their needs.
Name one method marketers use to achieve awareness.
💡 Hint: Consider the channels that promote products.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary goal of the Awareness stage?
💡 Hint: Think about how a customer first identifies their needs.
True or False: Decision stage is where customers actively promote the brand.
💡 Hint: Remember which stage involves purchasing.
3 more questions available
Challenge Problems
Push your limits with advanced challenges
Develop a detailed customer journey map for a new e-commerce product, identifying key customer actions, emotions, and touchpoints at each stage.
💡 Hint: Focus on both actions and feelings at each stage.
Analyze how changes in marketing strategies might impact each stage of the customer journey.
💡 Hint: Think about the ripple effects of marketing decisions across the journey.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.