Digital Marketing Advance | Mobile & App Marketing Strategies by Diljeet Singh | Learn Smarter
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Mobile & App Marketing Strategies

Effective mobile and app marketing necessitates a mobile-first approach across both design and promotional strategies. App Store Optimization (ASO) is vital for improving organic installs and enhancing visibility, while in-app engagement strategies such as personalized user experiences are crucial for increasing retention. Additionally, deep linking facilitates continuity within the user journey, and utilizing mobile-specific analytics tools ensures that marketers can effectively track and optimize user interactions.

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Sections

  • 1

    App Store Optimization (Aso)

    App Store Optimization (ASO) is crucial for enhancing the visibility and discoverability of mobile applications, focusing on elements such as title, description, and visuals.

    Learning Practice

  • 1.1

    Element Best Practice

    This section outlines best practices for App Store Optimization (ASO) elements for mobile apps.

    Learning Practice

  • 1.2

    Tools

    This section discusses essential tools and techniques for effective App Store Optimization (ASO) to maximize app visibility and user acquisition.

    Learning Practice

  • 2

    User Acquisition (Ua) For Apps

    This section discusses various strategies for user acquisition (UA) for mobile apps, focusing on leveraging different advertising channels.

    Learning Practice

  • 2.1

    Channel Example Strategy

    This section presents various user acquisition strategies for apps on different channels, highlighting their unique approaches to enhance discoverability.

    Learning Practice

  • 3

    In-App Engagement & Retention

    This section highlights key strategies for enhancing user engagement and retention within mobile applications.

    Learning Practice

  • 4

    Deep Linking & Mobile Funnel Strategy

    This section covers the importance of deep linking and mobile funnel strategies in enhancing user experience and conversion rates.

    Learning Practice

  • 4.1

    Technique Benefit

    This section discusses various deep linking techniques and their benefits for enhancing user experience in mobile apps.

    Learning Practice

  • 5

    Mobile Analytics & Attribution

    This section discusses mobile analytics tools and methodologies for tracking app performance and user behavior.

    Learning Practice

  • 5.1

    Tools

    This section discusses various tools essential for optimizing mobile and app marketing strategies, highlighting their significance and usage.

    Learning Practice

  • 5.2

    Track

    This section focuses on understanding how to effectively track mobile app performance and user engagement through analytics and attribution tools.

    Learning Practice

  • 6

    Chapter Summary

    This chapter highlights essential mobile and app marketing strategies focusing on App Store Optimization (ASO), user acquisition, in-app engagement, deep linking, and mobile analytics.

    Learning Practice

References

Chapter 10_ Mobile & App Marketing Strategies.pdf

Class Notes

Memorization

What we have learnt

  • Mobile marketing demands a ...
  • ASO is critical for gaining...
  • In-app experiences enhance ...

Final Test

Revision Tests