Digital Marketing Advance | Data Analytics & Reporting for Marketers by Diljeet Singh | Learn Smarter
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Data Analytics & Reporting for Marketers

Data Analytics & Reporting for Marketers

The importance of data analytics in digital marketing is emphasized, focusing on how marketers can utilize various tools and models to optimize campaign performance. Key performance indicators (KPIs) like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Return on Ad Spend (ROAS) serve as fundamental metrics for evaluating marketing efforts. Additionally, attribution models and data visualization tools enhance the understanding and effectiveness of strategic decisions within marketing.

6 sections

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Sections

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  1. 1
    Core Marketing Metrics
    Learn Practice

    This section focuses on the key marketing metrics essential for...

  2. 2
    Attribution Modeling
    Learn Practice

    Attribution modeling helps marketers assign credit to various customer...

  3. 3
    Funnel & Cohort Analysis
    Learn Practice

    This section delves into funnel tracking and cohort analysis as vital tools...

  4. 4
    Tools For Analytics & Visualization
    Learn Practice

    This section explores various tools that aid in analytics and visualization...

  5. 5
    Data-Driven Decision Making
    Learn Practice

    This section emphasizes the importance of leveraging data analytics to...

  6. 6
    Chapter Summary
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    This chapter emphasizes the significance of data-driven marketing strategies...

Additional Learning Materials

Supplementary resources to enhance your learning experience.

Study Material

Chapter 6_ Data Analytics & Reporting for Marketers.pdf