Practice Tools for Analytics & Visualization - 4 | Data Analytics & Reporting for Marketers | Digital Marketing Advance
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4 - Tools for Analytics & Visualization

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Learning

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does GA4 stand for, and what is its primary function?

πŸ’‘ Hint: Think about what GA4 does with user data.

Question 2

Easy

Name one main feature of Looker Studio.

πŸ’‘ Hint: Consider what kind of visuals can help in marketing.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the main purpose of GA4?

  • To track social media likes
  • To analyze user interactions on mobile apps and websites
  • To manage email lists

πŸ’‘ Hint: Think about the variety of platforms GA4 supports.

Question 2

Looker Studio is primarily used for:

  • Developing mobile apps
  • Creating dashboards and visual reports
  • Writing marketing copy

πŸ’‘ Hint: Consider what kind of outputs you'd want from data.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a comprehensive outline for a digital marketing report utilizing GA4 and Looker Studio insights. What key metrics would you focus on?

πŸ’‘ Hint: Consider the information you would need to represent to stakeholders.

Question 2

Design a marketing campaign using UTM parameters for tracking. Outline how you would create the URLs and what you would monitor.

πŸ’‘ Hint: Remember that each UTM parameter should clarify its purpose.

Challenge and get performance evaluation