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Test your understanding with targeted questions related to the topic.
Question 1
Easy
What are the three stages of funnel tracking?
π‘ Hint: Think of the acronym ACC.
Question 2
Easy
Define cohort analysis in simple terms.
π‘ Hint: Focus on groups and time.
Practice 4 more questions and get performance evaluation
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is the first stage of funnel tracking?
π‘ Hint: Think of how customers first find out about a product.
Question 2
True or False: Cohort analysis is only useful for tracking retention rates.
π‘ Hint: Consider the broader application of cohort analysis.
Solve 1 more question and get performance evaluation
Push your limits with challenges.
Question 1
Create a digital marketing plan incorporating both funnel and cohort analysis for promoting a new product launch. Include how you would evaluate success post-launch.
π‘ Hint: Think about how you would adjust post-launch based on analytics.
Question 2
You are analyzing a situation where the Day 30 retention rate for a certain cohort is significantly lower than expected. Discuss strategies you might implement to improve that retention rate.
π‘ Hint: Consider what might lead users to disengage after 30 days.
Challenge and get performance evaluation