3 - Funnel & Cohort Analysis
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Practice Questions
Test your understanding with targeted questions
What are the three stages of funnel tracking?
💡 Hint: Think of the acronym ACC.
Define cohort analysis in simple terms.
💡 Hint: Focus on groups and time.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the first stage of funnel tracking?
💡 Hint: Think of how customers first find out about a product.
True or False: Cohort analysis is only useful for tracking retention rates.
💡 Hint: Consider the broader application of cohort analysis.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Create a digital marketing plan incorporating both funnel and cohort analysis for promoting a new product launch. Include how you would evaluate success post-launch.
💡 Hint: Think about how you would adjust post-launch based on analytics.
You are analyzing a situation where the Day 30 retention rate for a certain cohort is significantly lower than expected. Discuss strategies you might implement to improve that retention rate.
💡 Hint: Consider what might lead users to disengage after 30 days.
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