Practice Funnel & Cohort Analysis - 3 | Data Analytics & Reporting for Marketers | Digital Marketing Advance
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3 - Funnel & Cohort Analysis

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Learning

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What are the three stages of funnel tracking?

πŸ’‘ Hint: Think of the acronym ACC.

Question 2

Easy

Define cohort analysis in simple terms.

πŸ’‘ Hint: Focus on groups and time.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the first stage of funnel tracking?

  • Consideration
  • Awareness
  • Conversion

πŸ’‘ Hint: Think of how customers first find out about a product.

Question 2

True or False: Cohort analysis is only useful for tracking retention rates.

  • True
  • False

πŸ’‘ Hint: Consider the broader application of cohort analysis.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a digital marketing plan incorporating both funnel and cohort analysis for promoting a new product launch. Include how you would evaluate success post-launch.

πŸ’‘ Hint: Think about how you would adjust post-launch based on analytics.

Question 2

You are analyzing a situation where the Day 30 retention rate for a certain cohort is significantly lower than expected. Discuss strategies you might implement to improve that retention rate.

πŸ’‘ Hint: Consider what might lead users to disengage after 30 days.

Challenge and get performance evaluation