5 - Data-Driven Decision Making
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Practice Questions
Test your understanding with targeted questions
What does CAC stand for?
💡 Hint: Think about the cost associated with getting new customers.
Name one tool used for A/B testing.
💡 Hint: Consider tools that help improve website performance.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the formula for calculating Customer Acquisition Cost (CAC)?
💡 Hint: Think about how much you spend to obtain a new customer.
True or False: A high ROAS indicates that an advertising strategy is profitable.
💡 Hint: Consider the relationship between revenue and costs.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Your marketing team has identified a campaign with a high CAC but low conversion rate. Propose a strategic action plan to address this issue.
💡 Hint: Focus on how targeting affects costs.
You are tasked with creating a dashboard to monitor multiple campaigns. What metrics will you include, and why?
💡 Hint: Think about what information tells you if a campaign is successful.
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Reference links
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