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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does CAC stand for?
💡 Hint: Think about the cost associated with getting new customers.
Question 2
Easy
Name one tool used for A/B testing.
💡 Hint: Consider tools that help improve website performance.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is the formula for calculating Customer Acquisition Cost (CAC)?
- Total Spend ÷ Repeat Customers
- Total Spend ÷ New Customers
- Total Spend ÷ Website Visits
💡 Hint: Think about how much you spend to obtain a new customer.
Question 2
True or False: A high ROAS indicates that an advertising strategy is profitable.
- True
- False
💡 Hint: Consider the relationship between revenue and costs.
Solve 2 more questions and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Your marketing team has identified a campaign with a high CAC but low conversion rate. Propose a strategic action plan to address this issue.
💡 Hint: Focus on how targeting affects costs.
Question 2
You are tasked with creating a dashboard to monitor multiple campaigns. What metrics will you include, and why?
💡 Hint: Think about what information tells you if a campaign is successful.
Challenge and get performance evaluation