1 - Core Marketing Metrics
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Practice Questions
Test your understanding with targeted questions
What is the formula for calculating Customer Acquisition Cost (CAC)?
💡 Hint: Think about how much is spent to gain one customer.
What does a high Churn Rate indicate?
💡 Hint: Consider customer retention.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the correct formula for calculating Customer Acquisition Cost?
💡 Hint: Look for a division operation in the options.
True or False: A higher Churn Rate indicates better retention.
💡 Hint: Think about customer loyalty.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
You run an online store that has a CAC of $40, but your CLV averages $300. How would you assess your business's profitability and growth potential?
💡 Hint: Consider how the differences between CLV and CAC relate to profitability.
If your company’s total customers drop from 1000 to 800 in one quarter and you spent $20,000 acquiring customers, calculate the churn rate and discuss strategies to reduce it.
💡 Hint: Remember to calculate the churn rate before strategizing.
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