Strategic Planning Frameworks

This section introduces frameworks essential for effective digital marketing strategy development.

Race Framework (Reach, Act, Convert, Engage)

The RACE framework outlines the steps in a digital marketing strategy to engage customers effectively.

Sostac Model (Situation, Objectives, Strategy, Tactics, Action, Control)

The SOSTAC model provides a structured approach to developing a successful digital marketing strategy.

Funnel Mapping: Awareness → Consideration → Conversion → Loyalty

Funnel mapping is a strategical approach to guide potential customers through the marketing process from awareness to loyalty via a structured pathway.

Identifying North Star Metrics

North star metrics are key performance indicators that help guide a digital marketing strategy toward overall business success.

Goal Setting And Kpi Alignment

This section covers the frameworks for effective goal setting and aligning Key Performance Indicators (KPIs) with business strategies in digital marketing.

Smart Goals

SMART goals provide a framework for setting clear, actionable objectives in digital marketing.

Okrs

This section introduces OKRs (Objectives and Key Results) as a framework for setting and tracking measurable goals in digital marketing.

Kpis

This section covers the importance of Key Performance Indicators (KPIs) in digital marketing, detailing how they relate to goal-setting frameworks like SMART and OKR.

Example

Advanced Market & Competitor Analysis

This section emphasizes the importance of in-depth market and competitor analysis using frameworks such as SWOT and PESTLE, alongside digital audit tools.

Swot & Pestle For Market Insight

This section introduces the SWOT and PESTLE analyses as frameworks for understanding market dynamics and competitive positioning.

Competitor Digital Audit: Seo, Ads, Social, Email Flows

This section discusses the importance of conducting a competitor digital audit focusing on various online marketing channels including SEO, paid advertisements, social media, and email flows.

Use Of Tools Like Semrush, Ahrefs, Similarweb, Spyfu

This section examines various competitor analysis tools, focusing on how they can enhance digital marketing strategies through data-driven insights.

Integrated Channel Strategy

This section focuses on the distinction between omni-channel and multi-channel strategies in digital marketing, emphasizing the importance of cohesive brand messaging across various media.

Omni-Channel Vs. Multi-Channel

This section distinguishes between omni-channel and multi-channel strategies in marketing.

Cohesive Brand Messaging Across Paid, Owned, And Earned Media

This section emphasizes the importance of maintaining cohesive brand messaging across various media types to enhance customer engagement and brand recognition.

Role Of Content, Seo, Social, Email, And Paid In A Connected Strategy

This section covers the essential roles of various digital marketing channels: content, SEO, social media, email marketing, and paid advertising in creating an integrated digital marketing strategy.

Forecasting & Budgeting

This section covers the essential concepts related to forecasting and budgeting in digital marketing, focusing on budget allocation based on the marketing funnel and the importance of accurate data.

Funnel-Based Budget Allocation

This section covers the principles and methods of funnel-based budget allocation, emphasizing the importance of aligning budgets with different stages of the customer journey.

Cac Benchmarking

This section delves into Customer Acquisition Cost (CAC) benchmarking as part of the budgeting process within digital marketing strategies.

Marketing Mix Modeling

Marketing mix modeling helps businesses understand the effectiveness of their marketing strategies by analyzing their impact on sales.

Predictive Modeling Using Past Campaign Data

This section explores the use of predictive modeling to leverage past campaign data for future marketing strategies.