Advanced Digital Marketing Strategy & Planning
Building robust, data-driven digital marketing strategies is essential for success. The use of frameworks like RACE and SOSTAC helps structure planning, while SMART goals and OKRs provide measurable objectives. Competitive analysis and an integrated channel strategy enhance brand consistency and effectiveness in targeting audiences. Finally, sound budgeting based on performance analytics ensures that resources are allocated efficiently for optimal results.
Enroll to start learning
You've not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Sections
Navigate through the learning materials and practice exercises.
-
2.4Example
What we have learnt
- Strategic planning is foundational to digital marketing success.
- SMART goals and OKRs keep efforts measurable and focused.
- Integrated campaigns ensure brand consistency across all channels.
- Competitive analysis enables positioning and differentiation.
- Budgeting must be informed by funnel stage and performance data.
Key Concepts
- -- RACE Framework
- A framework focusing on the four stages of digital marketing: Reach, Act, Convert, Engage.
- -- SMART Goals
- Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound to aid effective planning.
- -- OKRs
- Objectives and Key Results method used for goal tracking and measuring success.
- -- SWOT Analysis
- A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats in a business context.
- -- KPI
- Key Performance Indicators, which are measurable values indicating how effectively a company is achieving its key business objectives.
- -- Omnichannel Strategy
- A coordinated approach that provides consumers with a seamless shopping experience, whether online or offline.
Additional Learning Materials
Supplementary resources to enhance your learning experience.