Practice Funnel-based budget allocation - 5.1 | Advanced Digital Marketing Strategy & Planning | Digital Marketing Advance
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5.1 - Funnel-based budget allocation

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Learning

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What are the four main stages of the funnel?

💡 Hint: Think about how consumers go from learning to purchasing.

Question 2

Easy

Which metric shows the cost of acquiring a new customer?

💡 Hint: It's an acronym based on the initials of the concept.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What are the stages of the marketing funnel?

  • Awareness
  • Interest
  • Decision
  • Action
  • Awareness
  • Consideration
  • Conversion
  • Loyalty
  • Interest
  • Evaluation
  • Purchase
  • Feedback

💡 Hint: Think about the customer journey from start to finish.

Question 2

Is Customer Acquisition Cost relevant for budget allocation?

  • True
  • False

💡 Hint: It’s a financial metric that tells you how much you're investing to gain a customer.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

If a company spends $200,000 on the Awareness stage but sees low interest in the product, what strategies can they implement to turn things around?

💡 Hint: Consider how appealing an ad can be to a potential customer.

Question 2

Consider a brand that finds high conversion rates in certain regions but not others. How would they approach budget allocation to maximize their investment?

💡 Hint: Think regional dynamics and adjust according to where your audience thrives.

Challenge and get performance evaluation