5.1 - Funnel-based budget allocation
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Practice Questions
Test your understanding with targeted questions
What are the four main stages of the funnel?
💡 Hint: Think about how consumers go from learning to purchasing.
Which metric shows the cost of acquiring a new customer?
💡 Hint: It's an acronym based on the initials of the concept.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What are the stages of the marketing funnel?
💡 Hint: Think about the customer journey from start to finish.
Is Customer Acquisition Cost relevant for budget allocation?
💡 Hint: It’s a financial metric that tells you how much you're investing to gain a customer.
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Challenge Problems
Push your limits with advanced challenges
If a company spends $200,000 on the Awareness stage but sees low interest in the product, what strategies can they implement to turn things around?
💡 Hint: Consider how appealing an ad can be to a potential customer.
Consider a brand that finds high conversion rates in certain regions but not others. How would they approach budget allocation to maximize their investment?
💡 Hint: Think regional dynamics and adjust according to where your audience thrives.
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