Practice CAC benchmarking - 5.2 | Advanced Digital Marketing Strategy & Planning | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does CAC stand for?

πŸ’‘ Hint: Think of it in terms of how much you spend to gain a customer.

Question 2

Easy

How do you calculate CAC?

πŸ’‘ Hint: Remember the formula we discussed.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does CAC stand for?

  • Customer Acquisition Cost
  • Customer Allocation Cost
  • Customer Assessment Cost

πŸ’‘ Hint: Think about what it means in marketing.

Question 2

True or False: A lower CAC is always better.

  • True
  • False

πŸ’‘ Hint: Consider what the customer brings long-term.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

A company has a CAC of $80 and a CLV of $200. If the company wants to lower CAC by 20%, what new CAC should they aim for?

πŸ’‘ Hint: Consider the percentage decrease from the original CAC.

Question 2

If an organization has an industry benchmark CAC of $50 and they currently have a CAC of $70, what strategies could they implement to bridge the gap?

πŸ’‘ Hint: Think about how to improve efficiency in acquiring customers.

Challenge and get performance evaluation