Practice Forecasting & Budgeting - 5 | Advanced Digital Marketing Strategy & Planning | Digital Marketing Advance
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5 - Forecasting & Budgeting

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Learning

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does CAC stand for?

💡 Hint: Think about the expenses involved in gaining new customers.

Question 2

Easy

What is the first stage in the marketing funnel?

💡 Hint: Consider what helps customers learn about your product.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the primary purpose of funnel-based budget allocation?

  • To maximize customer engagement
  • To allocate resources efficiently at different funnel stages
  • To eliminate unnecessary expenses

💡 Hint: Consider the stages customers progress through before making a purchase.

Question 2

True or False: Marketing mix modeling focuses solely on social media advertising efficacy.

  • True
  • False

💡 Hint: Think about the variety of platforms businesses use in marketing.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a hypothetical marketing budget for a new product launch, using the funnel-based approach. Outline how much to allocate at each funnel stage and justify your decisions with data.

💡 Hint: Use your knowledge of the funnel stages and historical data to guide your allocations.

Question 2

Analyze a case study where CAC is over 150% of the industry average. Propose actionable strategies to lower CAC while maintaining customer acquisition rates.

💡 Hint: Consider strategies that innovate while being cost-effective.

Challenge and get performance evaluation