Practice - Forecasting & Budgeting
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What does CAC stand for?
💡 Hint: Think about the expenses involved in gaining new customers.
What is the first stage in the marketing funnel?
💡 Hint: Consider what helps customers learn about your product.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary purpose of funnel-based budget allocation?
💡 Hint: Consider the stages customers progress through before making a purchase.
True or False: Marketing mix modeling focuses solely on social media advertising efficacy.
💡 Hint: Think about the variety of platforms businesses use in marketing.
Get performance evaluation
Challenge Problems
Push your limits with advanced challenges
Create a hypothetical marketing budget for a new product launch, using the funnel-based approach. Outline how much to allocate at each funnel stage and justify your decisions with data.
💡 Hint: Use your knowledge of the funnel stages and historical data to guide your allocations.
Analyze a case study where CAC is over 150% of the industry average. Propose actionable strategies to lower CAC while maintaining customer acquisition rates.
💡 Hint: Consider strategies that innovate while being cost-effective.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.