1.1 - RACE Framework (Reach, Act, Convert, Engage)
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Practice Questions
Test your understanding with targeted questions
What does 'Reach' refer to in the RACE framework?
💡 Hint: It's the first stage of the framework.
Name one action that takes place in the 'Act' phase.
💡 Hint: Think of it as engaging potential customers.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does the 'Convert' stage focus on?
💡 Hint: Think about what happens after a potential lead is interested.
True or False: The 'Engage' stage is only about making sales.
💡 Hint: Consider what happens after the sale.
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Challenge Problems
Push your limits with advanced challenges
Devise a comprehensive campaign plan using the RACE framework for a new app launch.
💡 Hint: Think about a specific target audience and the type of app.
Evaluate a failed marketing campaign through the RACE framework and suggest improvements.
💡 Hint: Consider feedback from analytics to identify weaknesses.
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