Practice RACE Framework (Reach, Act, Convert, Engage) - 1.1 | Advanced Digital Marketing Strategy & Planning | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does 'Reach' refer to in the RACE framework?

πŸ’‘ Hint: It's the first stage of the framework.

Question 2

Easy

Name one action that takes place in the 'Act' phase.

πŸ’‘ Hint: Think of it as engaging potential customers.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does the 'Convert' stage focus on?

  • Customer engagement
  • Attracting visitors
  • Turning leads into sales

πŸ’‘ Hint: Think about what happens after a potential lead is interested.

Question 2

True or False: The 'Engage' stage is only about making sales.

  • True
  • False

πŸ’‘ Hint: Consider what happens after the sale.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Devise a comprehensive campaign plan using the RACE framework for a new app launch.

πŸ’‘ Hint: Think about a specific target audience and the type of app.

Question 2

Evaluate a failed marketing campaign through the RACE framework and suggest improvements.

πŸ’‘ Hint: Consider feedback from analytics to identify weaknesses.

Challenge and get performance evaluation