Practice Chapter Summary - 6 | Data Analytics & Reporting for Marketers | Digital Marketing Advance
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6 - Chapter Summary

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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does CAC stand for?

💡 Hint: Think about the cost of gaining a new customer.

Question 2

Easy

How is Customer Lifetime Value calculated?

💡 Hint: Consider what influences the total revenue from a customer.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is Customer Acquisition Cost (CAC)?

  • Cost per ad click
  • Total spend divided by new customers
  • Profit per customer

💡 Hint: Focus on the expenditure related to customer acquisition.

Question 2

True or False: The Last-Click Attribution model credits the first interaction with a brand.

  • True
  • False

💡 Hint: Think about how attribution models work.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

A digital marketing campaign spends $5000 on advertising and acquires 200 new customers. Calculate the CAC. Then, with an average purchase frequency of 4, an average order value of $50, and a lifespan of 3 years, find the CLV.

💡 Hint: Use the respective formulas for CAC and CLV.

Question 2

If a company uses a time decay attribution model for a campaign that spans 30 days with interactions on day 0, day 10, and day 25, how would each touchpoint be weighted, assuming you give a 50% weight to the last interaction?

💡 Hint: Think about how to proportion credit based on interaction times.

Challenge and get performance evaluation