Practice Mobile Analytics & Attribution - 5 | Mobile & App Marketing Strategies | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is mobile analytics?

πŸ’‘ Hint: Think about how you track app performance.

Question 2

Easy

What does retention rate measure?

πŸ’‘ Hint: It’s all about users returning after their first use.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What metric helps to determine how engaging your app is?

  • Total Installs
  • Session Duration
  • Uninstalls

πŸ’‘ Hint: Think about what keeps users entertained.

Question 2

True or False: Retention rates track how many users only use an app once.

  • True
  • False

πŸ’‘ Hint: Consider what retention actually involves.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Design a hypothetical app and outline key performance metrics you would track using mobile analytics tools. Explain why each metric is important.

πŸ’‘ Hint: Think about what makes fitness apps popular.

Question 2

Using cohort analysis, how would you address a 40% drop in Day 7 retention for your app? Provide a strategy based on your findings.

πŸ’‘ Hint: Focus on what might prevent users from returning after Day 1.

Challenge and get performance evaluation