5 - Mobile Analytics & Attribution
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Practice Questions
Test your understanding with targeted questions
What is mobile analytics?
💡 Hint: Think about how you track app performance.
What does retention rate measure?
💡 Hint: It’s all about users returning after their first use.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What metric helps to determine how engaging your app is?
💡 Hint: Think about what keeps users entertained.
True or False: Retention rates track how many users only use an app once.
💡 Hint: Consider what retention actually involves.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Design a hypothetical app and outline key performance metrics you would track using mobile analytics tools. Explain why each metric is important.
💡 Hint: Think about what makes fitness apps popular.
Using cohort analysis, how would you address a 40% drop in Day 7 retention for your app? Provide a strategy based on your findings.
💡 Hint: Focus on what might prevent users from returning after Day 1.
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