Practice Technique Benefit - 4.1 | Mobile & App Marketing Strategies | Digital Marketing Advance
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4.1 - Technique Benefit

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Learning

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is deep linking?

💡 Hint: Think about how links function in a traditional website.

Question 2

Easy

What does deferred deep linking do?

💡 Hint: Consider what happens when a user clicks a link before having the app.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the main benefit of deep linking?

  • Directs users to app homepage
  • Sends users to specific pages
  • Increases app uniformity

💡 Hint: Think about how a user would navigate directly to a product page versus the homepage.

Question 2

True or False: Deferred deep linking is only useful for apps that require a user to be already logged in.

  • True
  • False

💡 Hint: Consider what happens when a user clicks a link before needing to log in.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Imagine you are designing a marketing campaign for a new app release. Create a detailed plan for integrating deep linking, deferred deep linking, and dynamic links in your strategy.

💡 Hint: Consider user journeys and your campaign's touchpoints.

Question 2

Evaluate a failed marketing campaign that didn’t utilize deep linking. Analyze what went wrong and propose how deep linking could have improved the outcome.

💡 Hint: Focus on the paths users could have taken instead.

Challenge and get performance evaluation