Practice Track - 5.2 | Mobile & App Marketing Strategies | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What is mobile analytics?

💡 Hint: Think about user behavior tracking.

Question 2 Easy

What does retention rate measure?

💡 Hint: It’s about user longevity.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What is the primary goal of mobile analytics?

To track website visits
To understand user engagement in apps
To measure social media success

💡 Hint: Think about where analytics are applied.

Question 2

True or False: Retention rates indicate how many users uninstall an app.

True
False

💡 Hint: Consider what retention means.

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Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Design a simple strategy utilizing Firebase Analytics to track a new feature in your app. Describe the metrics you would focus on and why.

💡 Hint: Think about what success looks like for the new feature.

Challenge 2 Hard

Given a set of cohort analysis results showing a sharp drop in retention after 7 days, how would you address this issue?

💡 Hint: Consider the user's first impression and ongoing engagement.

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