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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What score does a link click earn?
💡 Hint: Consider the levels of engagement.
Question 2
Easy
How many points do leads lose for 30+ days of inactivity?
💡 Hint: Think about penalties for inactivity.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What does scoring a lead allow marketers to do?
- Prioritize leads for nurturing
- Ignore leads that score low
- Automatically convert leads
💡 Hint: Think about the purpose of lead scoring.
Question 2
True or False: Scoring points are only positive.
- True
- False
💡 Hint: Reflect on how activity affects scores.
Solve and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Design a lead scoring framework for a new product launch that takes into account engagement from email campaigns, social media interactions, and website visits.
💡 Hint: Consider which interactions indicate genuine interest.
Question 2
Evaluate how lead scoring could impact a sales strategy over the next quarter. What factors should be considered?
💡 Hint: Reflect on how customer attitudes towards the product may change over time.
Challenge and get performance evaluation