4.1 - Scoring Points Example
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What score does a link click earn?
💡 Hint: Consider the levels of engagement.
How many points do leads lose for 30+ days of inactivity?
💡 Hint: Think about penalties for inactivity.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does scoring a lead allow marketers to do?
💡 Hint: Think about the purpose of lead scoring.
True or False: Scoring points are only positive.
💡 Hint: Reflect on how activity affects scores.
Get performance evaluation
Challenge Problems
Push your limits with advanced challenges
Design a lead scoring framework for a new product launch that takes into account engagement from email campaigns, social media interactions, and website visits.
💡 Hint: Consider which interactions indicate genuine interest.
Evaluate how lead scoring could impact a sales strategy over the next quarter. What factors should be considered?
💡 Hint: Reflect on how customer attitudes towards the product may change over time.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.