Practice Scoring Points Example - 4.1 | Marketing Automation & Customer Journey Mapping | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What score does a link click earn?

πŸ’‘ Hint: Consider the levels of engagement.

Question 2

Easy

How many points do leads lose for 30+ days of inactivity?

πŸ’‘ Hint: Think about penalties for inactivity.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does scoring a lead allow marketers to do?

  • Prioritize leads for nurturing
  • Ignore leads that score low
  • Automatically convert leads

πŸ’‘ Hint: Think about the purpose of lead scoring.

Question 2

True or False: Scoring points are only positive.

  • True
  • False

πŸ’‘ Hint: Reflect on how activity affects scores.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Design a lead scoring framework for a new product launch that takes into account engagement from email campaigns, social media interactions, and website visits.

πŸ’‘ Hint: Consider which interactions indicate genuine interest.

Question 2

Evaluate how lead scoring could impact a sales strategy over the next quarter. What factors should be considered?

πŸ’‘ Hint: Reflect on how customer attitudes towards the product may change over time.

Challenge and get performance evaluation