6 - Chapter Summary
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Practice Questions
Test your understanding with targeted questions
Define marketing automation.
💡 Hint: Think about how technology can help marketers save time.
What does lead scoring entail?
💡 Hint: Consider how leads show interest in a product.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary goal of marketing automation?
💡 Hint: Think about how automation can help manage high customer volumes.
True or False: Customer journey mapping is only useful during the purchase phase.
💡 Hint: Consider the whole experience a customer has, not just buying.
3 more questions available
Challenge Problems
Push your limits with advanced challenges
Create a customer journey map for a fictional product and identify key touchpoints.
💡 Hint: Think about a product you frequently use and the steps you took before purchasing.
Design a multi-channel marketing campaign targeting an audience based on scores. Include action points for each channel.
💡 Hint: Consider how you would engage two different audience segments effectively.
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