Practice Lead Scoring & Segmentation - 4 | Marketing Automation & Customer Journey Mapping | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What action earns +20 points in lead scoring?

💡 Hint: Think about high-engagement activities.

Question 2

Easy

What happens if a lead is inactive for more than 30 days?

💡 Hint: Focus on inactivity penalties.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is lead scoring?

  • Assigning random values to leads
  • Scoring leads based on interactions
  • Ignoring lead interactions

💡 Hint: Focus on how points are given.

Question 2

True or False: High-scoring leads should be nurtured rather than targeted.

  • True
  • False

💡 Hint: Think about the intent of high scores.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Develop a comprehensive lead scoring system for a new product launch campaign. Identify 6 actions and assign points to each.

💡 Hint: Think about the value of each action in the buying process.

Question 2

Evaluate the effectiveness of using lead scores to prioritize follow-up actions. Discuss potential benefits and drawbacks.

💡 Hint: Analyze both sides of prioritization.

Challenge and get performance evaluation