4 - Lead Scoring & Segmentation
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Practice Questions
Test your understanding with targeted questions
What action earns +20 points in lead scoring?
💡 Hint: Think about high-engagement activities.
What happens if a lead is inactive for more than 30 days?
💡 Hint: Focus on inactivity penalties.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is lead scoring?
💡 Hint: Focus on how points are given.
True or False: High-scoring leads should be nurtured rather than targeted.
💡 Hint: Think about the intent of high scores.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Develop a comprehensive lead scoring system for a new product launch campaign. Identify 6 actions and assign points to each.
💡 Hint: Think about the value of each action in the buying process.
Evaluate the effectiveness of using lead scores to prioritize follow-up actions. Discuss potential benefits and drawbacks.
💡 Hint: Analyze both sides of prioritization.
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