Practice Map Customer Journeys - 4.6.1 | Conversion Rate Optimization & Landing Page Design | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

Define what a customer journey is.

💡 Hint: Think about the stages of interaction!

Question 2

Easy

Identify what a touchpoint is with an example.

💡 Hint: Consider where customers interact with ads!

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is a customer journey?

  • A path leading to conversion
  • A single interaction
  • A marketing campaign

💡 Hint: Consider all steps a customer takes!

Question 2

True or False: Touchpoints only refer to online interactions.

  • True
  • False

💡 Hint: Think about all channels.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a detailed customer journey map for an online bookstore, identifying at least five key touchpoints and possible friction points.

💡 Hint: Focus on the steps your customers follow and identify common barriers.

Question 2

Evaluate the impact of simplifying a checkout process that requires eight fields to just three. Assess the potential saving of drop-offs.

💡 Hint: Consider how many users may abandon due to tedious processes.

Challenge and get performance evaluation