Practice Track Drop-off Points - 4.6.2 | Conversion Rate Optimization & Landing Page Design | Digital Marketing Advance
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Track Drop-off Points

4.6.2 - Track Drop-off Points

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Learning

Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What is a drop-off point?

💡 Hint: Think of it as a roadblock in the user journey.

Question 2 Easy

Name one tool that can track drop-off points.

💡 Hint: It's a free tool from Google for analyzing website traffic.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What does a drop-off point indicate?

The end of the user journey
Where users leave without converting
A point of high user interest

💡 Hint: Think about the user journey flow.

Question 2

True or False: A confusion point in the journey is considered a friction point.

True
False

💡 Hint: Check if confusion hinders user actions.

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Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

You have access to the Google Analytics data, and it shows a high drop-off at the checkout stage. Design a strategy to investigate and resolve the issue.

💡 Hint: Consider user feedback and simplify the steps.

Challenge 2 Hard

Create a report summarizing findings from tracking drop-off points that combines data from analytics tools and user session recordings. What factors would you include?

💡 Hint: Keep user interaction as a central focus in your report.

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Reference links

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