2 - List Segmentation & Targeting
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Practice Questions
Test your understanding with targeted questions
What is segmentation in email marketing?
💡 Hint: Think about targeting certain groups.
Name one type of segmentation criterion.
💡 Hint: Consider what information you gather about your users.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the purpose of segmentation in email marketing?
💡 Hint: Think about why companies divide their audience.
True or False: Suppressing disengaged users can improve email campaign performance.
💡 Hint: Consider what happens when people don’t open or interact with your emails.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
You are managing an email campaign for a new fitness product. Outline a segmentation strategy using at least three criteria and justify each choice.
💡 Hint: Consider what characteristics define your fitness audience.
Discuss the implications of failing to suppress disengaged users in an email campaign. What potential issues could arise?
💡 Hint: Think about how engagement affects the overall campaign success.
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